Digital Lifescapes

Every product roadmap conversation with a technology vendor now runs through one filter that has nothing to do with the roadmap itself: does the company have an AI story that a buyer's finance team would actually underwrite. Forrester Research just gave that gut check a formal structure. Its newly introduced AI Disruption Model evaluates 17 technology and service categories, spanning more than 200 individual markets, against nine factors including AI substitutability, labor intensity, and switching costs. The finding that should reorder tech vendor strategy conversations this quarter is not which markets grow. It is how few of them do, and what that scarcity means for everyone else. Only Three Categories Get an Unambiguous Green Light According to the research, infrastructure providers such as cloud platforms, data centers, and storage; data and AI providers spanning models, platforms, and governance tooling; and cybersecurity and identity providers covering zero trust and AI agent...

For two decades, enterprise Software-as-a-Service (SaaS) has been the dominant force reshaping how organizations consume business applications. Yet as artificial intelligence (AI) capabilities accelerate, a critical question emerges. Will AI apps render the SaaS model obsolete? The answer, as with most paradigm shifts, is far more nuanced than a simple yes or no. Enterprise SaaS isn't dying, but it's growing much older. And maturity, while a testament to success, brings its own set of challenges. Enterprise SaaS Market Development The U.S. enterprise software market is now highly saturated, and the momentum that once seemed unstoppable has definitively slowed. And yes, AI is a contributing factor. The B2B SaaS expansion era that defined the last decade, characterized by rising customer counts and reliable growth within existing accounts, has reached its natural limits. What's particularly telling is the shift in CIO priorities. While SaaS vendors were racing to expand their...

Across the globe, artificial intelligence (AI) regulatory violations are poised to reshape the legal environment for technology companies over the next several years. Gartner predicts a sharp 30 percent increase in legal disputes by 2028 as regulatory frameworks struggle to keep pace with rapid innovation in generative AI (GenAI). For leaders navigating the intersection of technology and compliance, this development is both a warning and an opportunity for those able to anticipate, adapt, and build trustworthy, resilient AI capabilities. AI Regulations Market Development As GenAI productivity tools become more ubiquitous across enterprise environments, global regulatory environments present a complex and evolving challenge. Gartner’s survey found that more than 70 percent rank regulatory compliance among their organization’s top three concerns when scaling GenAI deployments. The widespread inconsistency and frequent incoherence in national AI regulations reflect each country’s unique a...

Two years after ChatGPT captured the world's imagination, there's a dichotomy in the enterprise artificial intelligence (AI) market. On one side, technology vendors are making unprecedented investments in AI infrastructure and new feature capabilities. On the other, there's measured adoption from customers who carefully weigh the AI costs and proven use case benefits. Artificial Intelligence Market Development The scale of new investment is significant. Cloud vendors alone were expected to invest over $150 billion in capital expenditures in 2024, with AI infrastructure being the primary driver. This massive bet on AI's future is reflected in the rapid growth of AI server revenue. Looking at just two major players - Dell Technologies and HPE - their combined AI server revenue surged from $1.2 billion in Q4 2023 to $4.4 billion in Q3 2024, highlighting the dramatic expansion. Yet despite these investments, the revenue returns remain relatively modest. The latest TBR resea...

The global public cloud services market is continuing phenomenal growth, driven by digital transformation initiatives and a fundamental shift in how IT organizations function. This trend is fueled by several factors, including the increasing adoption of remote work models, the need for greater agility and scalability, and the ever-growing volume of data that organizations need to store and process. According to the latest market study by International Data Corporation (IDC), the public cloud services market will reach $800 billion in 2024, with a five-year compound annual growth rate (CAGR) of 19.5 percent. Public Cloud Services Market Development "Vendors are focused on being strategic partners to their customers by delivering highly performant, developer-friendly, trustworthy, and secure offerings that help users deliver intelligent applications more efficiently," said Adam Reeves, research director at IDC . This growth is being fueled by several key trends: IDC highlights ...

The business technology landscape is undergoing a continued shift in IT infrastructure. The public cloud, once a fringe player, has become the undisputed engine driving IT innovation and digital business growth. As executives grapple with their digital transformation initiatives, scalability, agility, and cost-efficiency remain paramount. The public cloud delivers on all these fronts, and Gartner's recent forecast underscores this reality. Worldwide public cloud end-user spending is projected to reach $675 billion in 2024, a significant increase from  $561 billion in 2023. This growth is driven by Generative AI (GenAI) and software application modernization. Public Cloud Computing Market Development Cloud Infrastructure as a Service (IaaS): This foundational layer, comprising compute, storage, and networking resources, is anticipated to reach $180 billion in 2024. This underscores the continued demand for core cloud infrastructure as organizations migrate workloads and application...

Most digital transformation is enabled by cloud solutions. Worldwide spending on public cloud services is forecast to reach $1.35 trillion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). Although annual spending growth is expected to slow slightly over the 2023-2027 forecast period, the market is forecast to achieve a five-year compound annual growth rate (CAGR) of 19.9 percent. "Cloud now dominates tech spending across infrastructure, platforms, and applications," said Eileen Smith, vice president at IDC . Public Cloud Services Market Development IDC believes that most organizations have adopted the public cloud as a cost-effective platform for hosting enterprise applications, and for developing and deploying customer-facing solutions. Looking forward, the cloud computing model remains well positioned to serve customer needs for innovation in application development and deployment -- including as data, artificial intelligence ...

Many CEOs continue to invest in enterprise software to enable digital business transformation. The benefits include improving employee productivity and efficiency, gaining a competitive advantage, staying ahead of the competition, and improving customer service. According to the latest market study by International Data Corporation (IDC), the European enterprise software market grew by 13.1 percent year-on-year in 2022, despite economic turbulence and ongoing global instability. IDC claims that this is the highest growth rate in the prior 20 years, further demonstrating the resiliency of demand for digital business applications software in the face of macroeconomic volatility. Enterprise Software Market Development The growth was primarily driven by the increased price of software licenses, customers locked in with existing partners that were unable to cancel SaaS subscriptions, and contracts signed for longer time periods than was standard in previous years. According to IDC’s researc...

Global demand for public cloud computing services continue to grow. Worldwide revenue for the public cloud services market totaled $545.8 billion in 2022 -- that's an increase of 22.9 percent over 2021, according to the latest worldwide market study by International Data Corporation (IDC). Software as a Service (SaaS) applications continued to be the largest source of public cloud services revenue by far, accounting for more than 45 percent of the total in 2022. Infrastructure as a Service (IaaS) was the second largest revenue category with 21.2 percent of the total, while Platform as a Service (PaaS) and Software as a Service System Infrastructure Software (SaaS SIS) delivered 17 percent and 16.7 percent respectively. Public Cloud Services Market Development "Given the economic challenges of the past year, it's easy to conclude that we are in a period where a focus on constraining new expenditures and optimizing the use of existing cloud assets will dominate CIOs' pri...

Across the globe, the future for leaders of government agencies who crave digital business transformation progress is looking good. Artificial intelligence (AI) and no-code or low-code solutions will enable them to overcome software development challenges. Worldwide government IT spending is forecast to total $589.8 billion in 2023 -- that's an increase of 7.6 percent from 2022, according to the latest worldwide market study by Gartner. "Global challenges like inflation and workforce scarcity and their local repercussions are testing the abilities of government CIOs to respond with appropriate service delivery mechanisms and organizational accountability," said Apeksha Kaushik, principal analyst at Gartner . Government IT Solutions Market Development In addition, the ongoing IT Great Resignation and the competing demand from the commercial sector have forced governments to re-examine their approaches to counterbalance internal talent scarcity. In 2023, government IT organ...

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ...

Despite the current economic uncertainty, 72 percent of high technology industry leaders in the United States, Canada, and Western Europe have plans to grow revenue in 2023, according to the latest worldwide market study by Gartner. Furthermore, nearly half of those tech industry leaders believe they will be able to outperform their competition this year, as the upside opportunities for cloud and SaaS vendors continue to grow. Business Technology Market Development Gartner conducted a survey in the second half of 2022 to understand how economic turbulence poses challenges to general managers, how confident they are in their ability to achieve their plans, and the measures planned to tackle the uncertainty. "Outperforming the market through an uncertain market requires an above average ability to execute on revenue ambitions," said Mark McDonald, vice president at Gartner . Moreover, the Gartner survey results indicate that almost half of the firms (46 percent) do not have a s...

Many senior executives are taking a proactive approach to digital business transformation in order to achieve their strategic goals. Delivering revenue growth and profitability is now imperative for every function, including Human Resources (HR). The top 3 priority HR technologies this year are skills management, learning experience platforms, and internal talent marketplaces, according to the latest worldwide market study by Gartner. "With a tumultuous global economy, HR technology leaders face a balancing act in 2023," said Sam Grinter, director at Gartner . "Leaders must anticipate greater levels of accountability and demand for measurable outcomes to justify new technology investments." HR Transformation Market Development Forty-four percent of HR leaders report driving better business outcomes is their number one strategic priority for HR technology transformation over the next three years. Growth in headcount and skills (26 percent) and cost optimization (17 p...

Hybrid and fully remote work are inevitable in the Global Networked Economy where high-performance talent demands flexibility from employers. To enable these progressive work models, organizations are investing in a wide range of technologies to support more agile types of employment.  According to the latest worldwide market study by International Data Corporation (IDC), leading organizations will spend nearly $1 billion on the Future of Work (FoW) in 2023 -- that's an increase of 18.8 percent over 2022. Future of Work Market Development "Work models continue to evolve, but 37 percent of decision-makers in a recent global survey note that Remote and Hybrid work models will be an embedded part of accepted work practices, supported by a continued shift to the cloud, increasingly instrumented and interconnected physical workplaces, and intelligent digital workspaces," said Holly Muscolino, group vice president at IDC . According to the IDC assessment, organizations must mak...

Today's supply chain leaders seek to access the most cost-effective road transportation. Deploying configurable and scalable fleet management solutions is enabling the efficient operation of commercial truck and van fleets of all sizes. Digital hardware and software advancements continue to create new use cases and capabilities of telematics to enhance the commercial fleet performance, improve efficiency, and save operating costs. According to the latest worldwide market study by ABI Research, commercial telematics revenues will reach $41.67 billion globally by 2027. Commercial Telematics Market Development The revenue includes hardware telematics units such as Telematics Control Units (TCUs) and subscription fees charged by telematics services vendors for Software-as-a-Service (SaaS) apps. These technology-based solutions could include a broad range of functionalities -- such as vehicle diagnostics, broader data sharing, and real-time data-enabled analytics. This upside growth po...

Worldwide revenue for enterprise software applications will grow from $279.6 billion in 2022 to reach $385.2 billion in 2026 with a five-year CAGR of 8 percent, according to the latest global market study by International Data Corporation (IDC). Nearly all the upside growth will come from investments in public cloud software applications, which are expected to represent nearly two-thirds of all enterprise applications revenue in 2026. While the process of migrating from legacy on-premises apps to cloud services can take years, senior executives will drive a transition to the public cloud as an essential part of their digital transformation. Application Software Market Development Companies that don't pursue this approach may sustain losses due to their competitors adopting cloud services, and their use of application programming interfaces (APIs) to gain momentum. "It's no longer enough for businesses to sit back and rely on their technological debt of software and hardwar...

Many CEOs have shared their concern that the digital transformation apps backlog within their organization is causing delays in planned growth initiatives. Therefore, they're investing in new approaches to the challenge. The worldwide market for low-code software development technologies is forecast to total $26.9 billion in 2023 -- that's an increase of 19.6 percent from 2022, according to the latest worldwide market study by Gartner. "Business Technologist" roles and a growing number of hyper-automation initiatives will be the key drivers accelerating the adoption of low-code software technologies through 2026. Low-Code Software Market Development "Organizations are increasingly turning to low-code development technologies to fulfill growing demands for speed application delivery and highly customized automation workflows," said Varsha Mehta, senior research specialist at Gartner . Equipping both professional IT developers and non-IT practitioners -- e.g. ...

The knowledge worker and frontline employee experience must adapt to support evolving work models. That includes a digital workspace solution, and perhaps a reimagined physical workplace. Workflow that is performed online will be augmented and optimized. Moreover, the format and design of enterprise office spaces are likely to be significantly transformed. It's inevitable. Traditional leaders who expected a return-to-normal environment have been greatly disappointed by the abandonment of inflexible workplaces. In contrast, many employees welcome the change.  Future Workspace Market Development Around 25 percent of organizations in the Asia-Pacific region are already redesigning their offices, and 70 percent will do so in an 18-month period, according to the latest market study by International Data Corporation (IDC). Why invest now -- given the current economic outlook? Organizations are redesigning their offices to bring employees back onsite and, at the same time, attempt to...

Cloud computing adoption continues to gain momentum across the globe. The public cloud services (PCS) market in Asia-Pacific (excluding Japan) will reach $165.2 billion in 2026, according to the latest market study by International Data Corporation (IDC). IDC expects the Asia-Pacific market to grow at a higher year-over-year (YoY) rate in 2022 at 31.4 percent, in comparison to 30 percent in 2021, as cloud migration continues to accelerate. However, IDC expects the YoY growth rates to slow down beginning from 2023 with a YoY growth of 28.3 percent to 22.4 percent in 2026. Asia-Pacific Cloud Services Market Development "Majority of organizations have pivoted rapidly toward a digital-centric modus operandi to adapt to new ways of operating, working, and selling products and services amid various disruptions," said Estelle Quek, senior research manager at IDC . These organizations demand better business outcomes from their adoption of digital technologies to increase efficiency, ...

Real-Time Location Systems (RTLS) are underutilized in many factories, warehouses, hospitals, and smart offices. Moreover, the typical systems offered by IT solution providers leverage standalone software deployments with proprietary hardware. However, IT hardware costs will drop as more customers abandon proprietary systems to reduce vendor lock-in, increase application interoperability, and reduce the initial deployment costs, according to the latest market study by ABI Research. As a result, the sector will diversify and complement hardware sales by monetizing deployments through service models augmented by additional software features -- such as analytics and device management. Real-Time Location Systems Market Development According to the latest ABI Research market forecast, RTLS service revenue will be worth $3.7 billion in 2022 and will rise to $24.9 billion by 2030, at a compounded annual growth rate (CAGR) of 26.8 percent. "As RTLS hardware, such as tags and anchors, beco...