Retailers across the globe were one of the first sectors to adopt big data applications, as a way to gain new in-store shopper traffic insights. Wireless technology is key component of the solution. ABI Research reported greater growth in Wi-Fi location analytics within the retail market during 2015. ABI analyst calculations show that total Wi-Fi location technology installations in retail were up almost 400 percent year-over-year. And, the growth trend is forecast to continue in 2016. Driving the growth is a combination of start-ups and legacy access point vendors, such as Cisco Systems, Ruckus Wireless, and Zebra Technologies, that are adopting new pricing models, technologies, and a large number of platform partners to help them win new business. Market Development of New Wi-Fi Apps "Previous iterations of Wi-Fi location platforms were expensive and not ideal for customer engagement," said Patrick Connolly, principal analyst at ABI Research . According to the ABI...
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