Both basic and smart wearable bands are an emerging high growth market. A total of 2.7 million wearable bands shipped worldwide in Q1 2014, according to the latest market study by Canalys. Fitbit maintained its leadership position with nearly 50 percent market share. Fitbit continued to ship most of the units in the basic band segment. Jawbone, another basic band competitor, also grew rapidly as it expanded its international distribution after the initial launch of the UP24 in Q4. Nike’s share of basic band shipments, however, dropped to 10 percent. "The Nike+ FuelBand has frankly been outmatched on sales," said Daniel Matte, analyst at Canalys . "Its competitors’ speed, international reach, broader channel distribution, integration with other fitness communities, superior web sites and multi-platform support have proven to be major advantages." Though Nike has been reported to be canceling future FuelBand products, the company’s focus is now on making use of ...
TMT Market Research and Analysis