Over the last 18 months, the wearables market has started to mature and has grown considerably with new players introducing numerous products -- such as fitness bands, smartwatches, smart glasses, and other sensor-enabled devices. Using data compiled from approximately 328,000 consumer reviews since January 2014, the latest market study by Argus Insights reveals that after the holiday season of 2013, consumers briefly lost interest in wearables before steadily increasing demand reached its high point in January 2015 where it was four times the level of a year earlier. Since then, however, demand has slowed. According to the report, all the media buzz about the Apple Watch introduction stole consumer interest away from Fitbit and other wearables, as potential buyers waited to determine whether they wanted the Apple Watch. Interest in Fitbit devices resumed and grew once the Apple Watch details were announced, as Fitbit and other wearable manufacturers saw a strong 2014 holiday p...
TMT Market Research and Analysis