eMarketer predicts that there will be nearly 70 million broadband households in the US in 2008 -- "Convergence, once only a futuristic dream, is a growing reality in homes across the continent, and it is changing the character � product offerings and competitive alignment � of some of the most powerful corporations in North America. The broadband market is no longer about only high-speed Internet access, says Ben Macklin, eMarketer Senior Analyst and author of the report. A new market is being created, including voice and video � a market worth nearly ten times the value of the Internet access business alone."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without