Americans are spending slightly less time online that they did a year ago, while some of their counterparts in Asia and Europe are logging longer hours on the Net -- "A study released by Nielsen/NetRatings looked at how much time, on average, people spend online at home. Average usage time for U.S. citizens dipped by 2 percent from a year ago, to 13 hours and 44 minutes a month, the study showed. Hong Kong, conversely, topped the list with its per-person average almost reaching 22 hours a month. The year-over-year growth for Hong Kong was 25 percent. The research firm said emerging Internet markets such as Australia, France, Hong Kong, Italy and Japan could be a better target for Internet companies."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without