McKinsey suggests that the time is ripe for an industrial revolution, and details a Deutsche Telekom case study -- "The costly build-to-order approach of typical IT infrastructures may soon be a thing of the past, thanks to advances in technology and to new management practices. Leading companies are moving toward a less complex model characterized by standard and reusable products, transparent pricing, and better use of IT resources. Companies can make their information technology systems up to 30 percent more productive by adopting a standardized model. To undertake this shift, CIOs must rethink the organization, architecture, and procurement processes of their IT organizations."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without