Results from Survey of U.S. Corporations -- "A majority of U.S.-based companies that claim to use competitive intelligence (CI) to guide their decision-making processes either don�t use intelligence enough or use it the wrong way. This excludes nearly 30 percent of companies that don�t even have, or don�t feel the need for, a CI system, despite today�s ultra-competitive environment. These are two of the key findings in Ostriches & Eagles, a survey conducted by business intelligence consultants Outward Insights LLC on the effectiveness and use of CI across a number of industries."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without