Ironically, according to a study by the Information Technology Association of America (ITAA) entitled Race to the Horizon -- "U.S. leadership in high technology faces challenges domestically and abroad. This pressure comes from global competitors who share America�s appreciation for the economic, political and social benefits of high tech; and from domestic legislators who would subject parts of the IT industry to burdensome regulation or discriminatory taxation. Foreign nations are willing and able to do what it takes to race ahead of today�s market incumbents and our own lawmakers seem to always rationalize the need for further control � despite the negative impacts this control would have on the industry. Over the next four years the next Administration, the Congress and the states will play a critical role in determining whether the U.S. retains its lead or, through lack of clear vision and halting public policy resolve, allows itself to slip into also ran status."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without