According to ABI Research, it's An Open and Shut Case -- "When the US Congressional Subcommittee on Courts, the Internet and Intellectual property invited testimony from four industry experts, they were considering nothing less than the future of digital rights management in the United States. At issue are proprietary versus open digital rights management (DRM) technologies, and whether governments should get involved. Advocates say that open DRM standards would help the portable industry. Most industry leaders are adopting a government hands off attitude, but ABI believes that other attempts at proprietary DRM schemes probably wouldn't succeed. Apple was the first to offer such a service and the content industry didn't care if their DRM was proprietary. But DRM becomes critical once video, and sharing between STBs and portable devices, become a reality."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...