"SBC awarded a $195 million, multi-year contract to Scientific-Atlanta to provide IP-based video equipment for Project Lightspeed in its 13-state service area. Scientific-Atlanta will supply IP video equipment for an IP video operations center (VOC), two national IP video super hub offices (SHO) and 41 IP video hub offices (VHO). Scientific-Atlanta will provide encoders, satellite dishes, video routers, and professional services as part of the contract. Scientific-Atlanta will also provide professional services related to the initial design and builds of the VOC, SHOs and VHOs. In November 2004, SBC announced a $400 million, 10-year agreement with Microsoft to provide next-generation television services using the new Microsoft IPTV Edition software platform."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without