According to Forrester Research Telcos' IPTV Subscribers Will Barely Surpass 2 Million By 2009 -- "Telcos have jumped on the TV bandwagon, but it won't be an easy ride. Entering the market means spending billions in network upgrades, rolling out services with unproven IPTV platforms, and navigating the difficult content acquisition process. IPTV promises great content selection, more interactivity, and enhanced TV features, such as faster channel changing. But given telcos' lame track record with selling new services like DSL, we expect their TV efforts to get off to a slow start. With limited consumer interest in triple play and difficulty in creating product differentiation, telcos will remove profit from the TV services market as they launch price wars to grab consumers."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without