According to a Jupiter Research report, "Video on Cell Phones: It's Real in 2005, but a Paying Consumer Audience Isn't," 44 percent of online consumers surveyed are interested in viewing video on their cell phones for free, but only 19 percent indicate they would be willing to pay anything for those services. Wireless carriers in the U.S. have launched mobile video applications demonstrating both the progress and the potential of the technology. The Jupiter report also finds the lack of network coverage, high prices for both handsets and service, and limited access to real time content, however, will dampen consumer interest in the near term. "Although consumer interest in mobile video is strong, the cell phone will remain a voice-centric device in the near term," stated Julie Ask, research director at Jupiter. "Only 4 percent of consumers cited the ability to watch video as a priority feature for them when purchasing their next handset. Carrier subsidies will be required to develop a mass market base of higher end handsets with the most advanced video functionality," added Ask.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without