Laptops And Home Networks Transform Behavior -- According to a recent study by Forrester Research, households that own a laptop computer and a home network are on the frontier of online activities. These advanced consumers spend twice as much time online as all dial-up households, are three times more likely than broadband-only households to go online in the living room, and watch an hour and a half less TV per week than the average household. With this group swelling from 4 million to 30 million households in the next five years, the cumulative effect on shopping, media consumption, and services will be dramatic.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without