A recent survey of 13,000 consumers in 13 countries found that more than 20 percent of respondents said they spend up to half of their leisure time playing video games. Conducted by market research firm GMI, the poll found 30 percent of those surveyed in India and 20 percent of respondents in Mexico spend up to half of their leisure time playing games, compared with respondents from the U.S. (24%) and Germany (24%). Eighty percent of all consumers surveyed said they believe people will spend more time playing video games over the next ten years. "Relatively unexploited markets in Latin America and in Asia such as India offer new growth to the videogame industry," said analyst Billy Pidgeon. While 58 percent of consumers overall don't think games are a good form of social activity, this thinking is reversed in India and Mexico, where 4 percent and 64 percent of those surveyed, respectively, play games to socialize -- compared with other nations like the Netherlands and France, where only 14 percent and 20 percent of respondents, respectively, said they played games socially.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without