Among males aged 13-34, music is the most appealing wireless multimedia service, followed by mobile TV and video, and multiplayer 3D gaming, according to a 1,000-participant survey conducted by The Management Network Group. The study also found that 40 percent of respondents said they would be receptive to mobile video clips that were free to watch but required them to also view multimedia advertisements, while under 20 percent were interested in mobile video monthly subscription services. Thirty-five percent of respondents reported strong interest in downloading music to their cell phones, while 21 percent were very interested in mobile multiplayer games. "The new generation of consumers is demanding greater choices, a more personalized telecommunications experience and will influence the direction that carriers will need to take as 3G and future mobile technology is delivered to the marketplace," said TMNG chairman and CEO Rich Nespola.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without