The release of next-generation consoles from Sony, Microsoft and Nintendo will propel the U.S. market for video game consoles from $8.7 billion in 2004 to $11.7 billion in 2010, according to a report from Jupiter Research. The nearly $4 billion in revenue growth is projected despite an anticipated overall slowing of audience growth for game consoles: the firm predicts 2 percent annualized growth in the installed base for upcoming consoles, compared with the 8 percent annualized growth in installed base experienced by the current generation of consoles. Jupiter also predicted that Microsoft would reap only modest benefits should it launch its Xbox 360 this fall, ahead of its competitors, in contrast to the impressive head start that Sony got with its first-to-market launch of the PlayStation 2. "The market is going to be more evenly split this round -- regardless of when the players launch," said Jupiter senior analyst Jay Horwitz.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without