ATIS announced the formation of the IPTV Interoperability Forum (IIF) to develop ATIS standards and related technical and operations activities that enable the interoperability, interconnection and implementation of IPTV systems and services, including video on demand and interactive TV services. �IPTV will enable consumers to use television as never before,� said Bill Smith, CTO of BellSouth and chairman of ATIS. �Video on demand and interactive services are among the exciting �killer apps� that IPTV will make possible. The ATIS IIF will provide the neutral ground for carriers, service providers, application developers, content providers and equipment manufacturers to work together and make the wide-scale deployment of standardized IPTV a reality.� The ATIS Board of Directors launched the IIF at its quarterly meeting Thursday on the recommendation of the ATIS IPTV Exploratory Group (IEG), which was formed in April to examine the technical issues surrounding the successful wide-scale deployment of IPTV. �The ATIS IIF will provide the industry with the big picture for IPTV technology standardization,� said Kevin Schneider, CTO of ADTRAN and co-chair of the IEG. �ATIS will create an overall reference architecture supporting deployment of IPTV and work with standards groups external to ATIS to establish standards that produce an end-to-end IPTV solution.�
For decades, the story of digital commerce has been one of incremental improvement: better search, faster checkout, smarter recommendations. But something more fundamental is now underway. The emergence of agentic commerce, in which AI agents autonomously search, evaluate, and execute purchases on behalf of buyers, represents a genuine architectural shift in how commerce operates. Whether it becomes the revolution its proponents promise, or another technology that peaks at interesting pilot project, will depend on how effectively the AI industry addresses the structural challenges it faces. Agentic Commerce Market Development Agentic commerce involves deploying AI agents to handle the full purchasing cycle. Rather than browsing a website and entering card details yourself, you grant an AI agent the authority to act on your behalf, within defined parameters. The agent handles product discovery, comparison, negotiation, and payment execution. It draws on your procurement preferences, pur...