Sky, the UK satellite broadcaster, is to launch a new interactive TV portal based on standard web technologies that will potentially allow anyone to have a presence on interactive television -- "BSkyB says the new interactive television portal will enable existing web publishers to reach a potential audience of around 20 million users through their television sets. The new initiative will complement the entertainment, gaming and communications services available on the existing Sky Active portal. With around 10 million viewers accessing existing interactive services on Sky each month, the aim is to broaden the range of services available on the platform and to stimulate further innovation in the interactive TV arena. The portal will launch later this year with the aim of attracting a range of online providers, including established commercial services, not-for-profit organisations and even individuals. Services will be accessed using conventional web addresses or via listings on the portal. Users will be able to save their favourite links and access a history of previously visited services."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without