A survey of American viewers suggests that interactive television could be a driver for digital cable services. A third of basic cable subscribers reported an interest in switching to digital cable if one or more interactive features described to them were available. Local services were seen as most important, with 42 percent of those surveyed saying that they would be very or somewhat interested in such services, rising to 50 percent of those already have digital cable and 59 percent for those that had a cable modem, while 80 percent of those that expressed an interest in switching to digital. On-screen caller identification to display the name and number of the person calling was of interest to 38 percent of respondents. Playing games was of interest to 35 percent of those questioned, while 33 percent were interested in choosing camera angles, and just 29 percent expressed an interest in voting or getting background information on characters in a program. The telephone survey of 1,000 adults across the United States was commissioned by CTAM, the Cable & Telecommunications Association for Marketing.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without