New Research Finds Strong Interest in Low-Cost Home Automation Solutions -- According to new research from The Diffusion Group, more than one-half of U.S. Internet households are to varying degrees interested in purchasing a home control system (HCS) to automate the control of home lighting, room temperature and security systems if the price of the solution is less than $200. Innovations in automation technology, combined with the diffusion of home networks, have helped to bring the cost of home control functionality down to a level where consumers are more likely to be interested in connecting and automating systems in their homes. TDG's research found that although consumer interest in HCS is greatest at prices below $200, higher price levels sustained significant interest. For example, approximately 30 percent of Internet heads-of-household are to varying degrees interested in purchasing a HCS if priced between $200 and $400, and 20 percent are to varying degrees if the price is more than $400.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without