European youth are spending less time watching TV and listening to the radio in favor of surfing the Internet, according to a survey of 15-24 year-olds across Europe conducted by the European Interactive Advertising Association (EIAA). Of those surveyed, 46 percent said they watch less TV as a result of using the Internet; 34 percent said they talk on the phone less; 33 percent said they read fewer newspapers; and 22 percent said they don't listen to the radio as much. In terms of overall media consumption, European youth still spend the most time watching TV (31%), compared with radio (27%), the Internet (24%) and newspapers (10%). Almost half of the young people surveyed said they were prepared to pay for music online (47%), while 25 percent said they would pay for online gaming. "The 15-24 age group is the holy grail for most advertisers and the EIAA research conclusively demonstrates the extent to which the internet now represents an essential media for this audience, increasingly replacing other media including TV and radio, said EIAA chairman Michael Kleindl.
The global AI conversation has long been framed around American platforms and European regulation. That framing is increasingly inadequate. According to the latest market study by IDC, China has not only matched the pace of AI adoption elsewhere; it has structurally outpaced most other markets and is accelerating further. For technology leaders and corporate strategists watching from the sidelines, the window for comfortable observation is closing. China's AI lead is no longer a forecast. It's a fact. Artificial Intelligence Market Development The headline figure from IDC's research is striking: global enterprise AI spending will reach $940 billion in 2026, growing to $2.1 trillion by 2029, with China among the fastest-growing markets worldwide. But the raw scale of the numbers only tells part of the story. What distinguishes China's position is the phase of the cycle it has entered. According to IDC, the first phase of the AI Supercycle was about computing power, found...