Skip to main content

European Youth Avoids TV, Radio for Web

European youth are spending less time watching TV and listening to the radio in favor of surfing the Internet, according to a survey of 15-24 year-olds across Europe conducted by the European Interactive Advertising Association (EIAA). Of those surveyed, 46 percent said they watch less TV as a result of using the Internet; 34 percent said they talk on the phone less; 33 percent said they read fewer newspapers; and 22 percent said they don't listen to the radio as much. In terms of overall media consumption, European youth still spend the most time watching TV (31%), compared with radio (27%), the Internet (24%) and newspapers (10%). Almost half of the young people surveyed said they were prepared to pay for music online (47%), while 25 percent said they would pay for online gaming. "The 15-24 age group is the holy grail for most advertisers and the EIAA research conclusively demonstrates the extent to which the internet now represents an essential media for this audience, increasingly replacing other media including TV and radio, said EIAA chairman Michael Kleindl.

Popular posts from this blog

Product Design AI to Reach $4.3 Billion by 2035

Artificial intelligence tools for product design have largely been sold to engineering leaders as a productivity story: faster renders, quicker iterations, fewer manual CAD operations. According to the latest market study by ABI Research, the market for artificial intelligence in product design is set to grow from $628 million in 2025 to $4.3 billion by 2035; that's a 21.3 percent compound annual growth rate. The trajectory reflects a market moving past assistive tools and into a phase where AI becomes structurally embedded in how products get engineered, simulated, and validated. For executives overseeing engineering, product development, and R&D organizations, this is no longer a tooling decision. It is a competitive positioning decision, and the window to shape it is narrower than most roadmaps assume. The Ten-Year Growth Outlook Mechanical product design and simulation is the AI beachhead within manufacturing. A full 62 percent of manufacturers are already running AI projec...