The global entertainment and media industry is projected to grow at a 7.3 percent compound annual growth rate, from $1.3 trillion last year to $1.8 trillion in 2009, spurred by improved economic conditions, an advertising upswing, and increased focus on online distribution of music, films, books and video games, according to PricewaterhouseCoopers. Fueled by broadband adoption, the Internet sector for entertainment and media is expected to grow at a 17 percent CAGR, reaching $289 billion in 2009, while online advertising will grow at a 16 percent CAGR to $32 billion the same year. New spending streams on broadband and wireless distribution platforms will grow revenues for those sectors from $11.4 billion in 2004 to nearly $73 billion by 2009. "The entertainment and media industry continues to display an extraordinary ability to reinvent itself and create new revenue streams through innovative offerings that barely existed as recently as 2000," said PwC's Wayne Jackson. "Online and wireless video games, online film rental subscriptions, licensed digital distribution of music, and the rapid adoption of ring tones and mobile music downloads are becoming critical components of the industry and driving significant revenues across all regions."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without