In a sign that legal digital music services are finally gaining ground on file-sharing, Apple's iTunes Music Store tied with peer-to-peer service LimeWire as the second most-popular digital music service in March 2005, according to a report from New York-based market research firm NPD Group. The top service in March was file-sharing service WinMX, which was accessed by 2.1 million households; both iTunes and LimeWire were used by 1.7 million households. Also in the top 10 were file-sharing networks Kazaa and iMesh, and legal services Napster and Rhapsody. NPD said a total of 4 percent of Internet-enabled U.S. households used a paid music download store during March. "One of the music industry's questions has been when will paid download stores compete head-to-head with free P2P download services," said NPD Group's Russ Crupnick. "That question has now been answered. iTunes is more popular than nearly any P2P service, and two other paid digital music offerings have also gained a level of critical mass."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without