According to The Register, "Beneath the covers, Microsoft�s TV strategy appears to be in tatters. Fastweb can manage it in Italy, Homechoice can manage it in the UK, Maligne and Free have managed it in France, Telefonica in Spain and Bell Canada have also launched IPTV services, while Telenor has managed it across the face of Scandinavia and Ella communications and about 10 other smaller operators in Norway and even Telecom Iceland have all managed to launch IPTV services with open standard components. But Swisscom, the one company that Microsoft managed to convince to go with its proprietary vision, is delayed. The reason, market insiders tell us, is that the software is deliberately proprietary, does not use a standard Java browser, handshakes with billing and admin servers using proprietary .NET extensions and technology wise looks nothing like any other IPTV installation. Instead it is overly complicated and impenetrable to the competition, an attempt to engineer an interface shut-out in the TV markets. It also costs something like 6 times the price of other services and necessitates the use of Windows 2003 VoD servers, something they are singularly not good at."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without