Ipsos-Insight reveals that more Americans are now aware of Internet-based movie acquisition methods than last year, with the vast number of households already having the technological capability to download movies from their homes. Their study reports strong home theater ownership, while a growing number of consumers own vehicle-based DVD players. In late 2004, findings revealed that nearly one-half (47 percent) of Americans aged 12 and older were aware of the ability to download a full-length motion picture off of the Internet. While actual downloading activity remains steady, awareness increased to 53 percent in the first quarter of 2005, suggesting a growing consumer orientation toward alternative movie acquisition methods. Younger males continue to be lead users with older segments demonstrating greater awareness than before. Most of those who have downloaded a movie online have not paid for it, a trend that mirrors the early stages of music downloading. More than ninety percent of music downloaders in 2002 acquired their music downloads without paying for them. Recent findings reveal that half of those who have downloaded music off of the Internet have paid for it - an achievement that may indeed pave the way for commercial web-based distribution of other entertainment, such as movies.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without