Skip to main content

North American MVNO Outlook

Mobile virtual network operators (MVNOs) are poised to capture more market share from U.S. wireless service providers in coming months, but the long-term success of many MVNOs is far from assured, says Heavy Reading. The number of MVNOs in the U.S. will expand rapidly in the next 12 months. As of early 2005, there were 22 operators registered to offer MVNO service in the U.S. That number is likely to grow significantly as retailers such as Wal-Mart launch MVNO offerings that tie their established brands to wireless service. MVNO success will hinge on the ability to market effectively to niche audiences. North American MVNOs are specifically targeting consumers with poor credit, users of international long distance, and young people. Key niche markets -- covering demographics previously considered undesirable by wireless carriers due to their low credit characteristics and exotic usage profiles -- are going to attract a lot of attention this year. MVNOs' principal weakness is that they lack scale as competitors when compared with large wireless carriers. As the MVNO field gets more crowded, the first-mover advantage with specific demographics is likely to dissipate.

Popular posts from this blog

AI Supercycle: Server Market Growth Surge

The worldwide server market has entered a new phase defined almost entirely by artificial intelligence (AI) infrastructure economics rather than traditional enterprise refresh cycles.   The latest market data shows robust growth and a structural shift in where value is created, who captures it, and which architectures are setting the pace for the next decade. IDC reports that worldwide server revenue reached a record $112.4 billion in the third quarter of 2025, representing a striking 61 percent year-over-year increase compared to the same quarter in 2024. For context, this means the market is adding tens of billions of dollars in incremental quarterly spend, driven overwhelmingly by AI and accelerated computing requirements.  IT Server Market Development Over the first three quarters of 2025, server revenue has already reached $314.2 billion, meaning the market has nearly doubled in size compared to 2024, underscoring how AI buildouts have compressed several years of exp...