The global messaging market continues to be important to mobile carriers, with the bulk of the revenues continuing to come from Short Message Service (SMS) text messaging, reports In-Stat. The greatest growth in mobile messaging, however, will come from wireless instant messaging, which are driven by corporate users and are expected to increase revenues six-fold between 2007 and 2009. In-Stat's study found also found that Multimedia Message Service (MMS), which delivers pictures, sound clips and video, is expected to show nearly 50 percent compound annual growth rate through 2009. The major barrier to widespread consumer adoption of wireless instant messaging will be development of industry standards. Enhanced Message Service (EMS) has virtually disappeared as a viable technology.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without