Despite a relatively small increase in the overall online population over the next five years, the number of U.S. consumers with broadband is expected to grow from slightly under half of households to about 78 percent by the end of 2010, according to a new report from JupiterResearch. "With a clearer value proposition and increasingly reasonable prices, the question people ask themselves is shifting from why would I get broadband? to why wouldn't I get broadband?" said Joe Laszlo, research director. The firm said that the U.S. broadband market will remain a closely contested race between cable modem and phone line-based DSL services, with other technologies relegated to relatively minor roles. Cable, however, is expected to remain the leading residential broadband technology in the U.S. Two key predictions: The Internet gets a little grayer. Online seniors will grow the fastest of any age group, doubling from nearly 10 million in 2004 to just over 20 million by 2010. Nearly one-half of online users will access the Internet from multiple locations, with 65 million online adults having access from both work and home in 2010.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without