Verizon kicked off a new corporate advertising campaign around the theme "Richer. Deeper. Broader." In the mass market, the new Verizon campaign will rotate six television commercials and more than six print executions. The TV ads will be seen on national cable networks, and the print insertions will appear in a series of weekly and monthly magazines. The campaign will run through the end of the year. "Our new corporate advertising campaign signals that there's a new spirit at Verizon," said Jerri DeVard, Verizon senior vice president for Brand Management and Marketing Communications. "The transformation that's going on in homes and living rooms is being driven by a whole new set of broadband Verizon services that bring information, communications and entertainment that is relevant to you - our customer. The experience is unsurpassed. When people think broadband, we want them to think Verizon."
The personal computing device market continues to demonstrate remarkable resilience despite recent fluctuations. According to the latest worldwide market study by International Data Corporation (IDC), global PC shipments are projected to reach 273 million units in 2025—a modest but significant 3.7 percent increase over the previous year. This growth reflects the market's adaptation to post-pandemic realities and evolving technology needs across the globe. Personal Computing Market Development While COVID-19 initially triggered unprecedented demand for computing devices during the shift to remote work and online education, we now see a more measured growth pattern. IDC has slightly adjusted its projections downward, indicating a market growing steadily rather than explosively. "In light of so many challenges around the world, Japan is a much-needed source of double-digit growth this year. Enterprises there as well as SMBs have been quickly replacing PCs in advance of the Window...