Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals -- Awareness of VoIP (Voice over Internet Protocol) rose dramatically in the past year, with 62 percent of American Internet users now aware that they can use their Internet connection to make telephone calls, up from 41 percent only a year ago, according to a recent study conducted by Ipsos-Insight of more than 1,200 Internet users in the U.S. Most consumers surveyed are aware that they can use their regular phone for VoIP telephony, that they can have multiple lines connected, and that they can use their Internet connection while making phone calls. However, the 33 percent increase in awareness has not yet translated into wide-spread adoption of VoIP. Consumer familiarity with the burgeoning technology grew dramatically over the past year, with 9 percent of respondents indicating that they were �very familiar� with VoIP and 20 percent of respondents stating they were �somewhat familiar.� Last year, only 4 percent of respondents were very familiar with VoIP, and 14 percent were somewhat familiar.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without