Major European ICT and media companies including British Telecom, Tele2 and Vivendi Universal have moved in behind the European Commission's i2010 strategy, backing efforts to create a unified regional regulatory framework and pledging to work together to maximise the opportunities of new technology for the community. Following a meeting with the EC this week to discuss how to give a spur to Europe's emerging digital economy, ten industry leaders said that they would support the basic principals of i2010, which calls for "completion of the internal market for electronic communications and media services, for a more modern and flexible legal framework for audiovisual content, for efficient and interoperable digital rights management and for strengthening investment in ICT." The strategy, unveiled by EC information society commissioner Viviane Reding last month, sets a roadmap for ensuring European Union citizens receive the full benefits of new technologies such as 3G, digital television, online music, VoIP and interactive internet services.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...