Next-generation television services that focus on interactivity are most likely to find success in Spain, the UK and Japan, with the US ranking sixth in a study that examines the digital readiness of 12 countries for interactive and personalised television services -- Consumers in general exhibited varied levels of interest in targeted television services specific to enhanced communications, personalisation, interactivity, and TV-to-PC convergence. The report suggests that operators planning to deploy IPTV or internet protocol television services will need to take into account the requirements of each region. In Spain, nearly 80 percent of those surveyed showed an interest in at least one key advanced television offering, especially those related to interactive features such as personalised recommendations and voting. In both the UK and Japan, 75 percent showed an inclination towards interactive services. In France and Canada the number was 73 percent, while in the US it was 72 percent. These were followed by Australia and Taiwan with 70 percent, with Korean and China with 69 percent and 68 percent respectively. There was apparently less interest in Germany and Italy, where 65 percent and 58 percent of respondents expressed an interest.
The importance of data in today's business landscape fundamentally reshapes how CIOs invest in their IT infrastructure. A recent International Data Corporation ( IDC ) market study highlights this trend, revealing insights into spending patterns. The study indicates that structured database and data management workloads are the largest spending category within enterprise IT infrastructure. This is unsurprising, considering the foundational role these workloads play in managing digital business data. However, IDC's worldwide market study also sheds light on a noteworthy shift – spending in some categories witnessed a slight decline in 2023 compared to 2022. Data Workload Market Development This dip could be attributed to several factors. Organizations might optimize their existing data management processes, potentially leveraging more efficient storage solutions or cloud-based data management services. Additionally, the rise of alternative data sources, such as unstructured and