A research report reveals that over half the potential users of interactive advertising in the UK are not engaging with interactive TV because there are either too few incentives or they are still daunted by the prospect -- The study shows that those ignoring interactive adverts are also disregarding other interactive services on the Sky platform. The research was based on a telephone survey of 300 viewers who had not interacted with an interactive advertisement in the last year and were unlikely to interact in the next six months. A group of 100 viewers that had interacted and were likely to do so again were also interviewed. The researchers classified viewers into five groups: bitter ad haters, unengaged passives, apprehensive stargazers, unimpressed pragmatists, and dedicated interacters. The �dedicated interacters� make up around a fifth of the available audience, around 3.1 million. However, the �unimpressed pragmatists� feel there is not enough incentive to interact, while the �apprehensive stargazers� are too daunted by the prospect, believe that it will cost them money and takes too much time. Together these groups represent the biggest opportunity to grow the number of interactors, the study suggests.
The worldwide external enterprise storage systems market reached a key point in the first quarter of 2026, and the implications for organizations running Applied-AI initiatives are impossible to ignore. IDC's latest market study reveals that systems grew 22.7 percent year-over-year to $9.2 billion, a dramatic acceleration from the 3.9 percent full-year 2025 growth rate. For enterprise leaders who have spent the past two years prioritizing GPU clusters and server infrastructure while treating storage as a secondary consideration, this data should serve as actionable guidance. The storage bottleneck in AI deployment is no longer theoretical, and the market dynamics now unfolding will directly shape the cost, timeline, and architectural viability of AI programs through at least 2027. Storage Systems Market Development The first quarter of 2026 produced several milestones that demand the attention of any organization with active or planned AI infrastructure investments. All Flash Array...