According to Point Topic, broadband value-added services for business users showed revenue growth of just over 60 percent during 2004. At the start of 2004, revenue was running at a yearly rate of around $2.3 billion. This figure grew to $3.7 billion by year-end. This is the first time that it has been possible to estimate the growth of the new market. Value-added services are extremely important for service providers, who need to find ways of increasing revenues from broadband services. As broadband connection tariffs become more competitive in price, value-added services are the most important way of increasing margins for service providers. This makes these 2004 results important for ISPs serving the business market. Growth in BVAS revenues was lower than the rate of growth in the number of business broadband lines. These grew from 10.6 million to 19 million during 2004, an increase of 79 percent. Most businesses continue to obtain and use their broadband connections just for Internet access and related applications such as email. Relatively few use broadband to increase the efficiency of their internal business processes. Business broadband access revenues (the total revenue from installation and connection charges) grew more slowly than the number of lines during 2004, increasing by just under 50 percent from $13 billion to $19 billion. This was because of reducing average tariff levels during the year.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without