The global Broadband market is forecast to pass 190 million subscribers this year and will be approaching 440 million by the end of 2010, according to Informa Telecoms & Media. DSL technology is set to strengthen its lead over cable based subscriptions with an anticipated 77 percent of the worldwide broadband market in 2010, representing 332 million subscriptions versus 76 million for cable. The report anticipates that, along with Japan and South Korea, Sweden and Finland countries will top the broadband penetration tables at over 30 percent penetration by population. By the end of the forecast period direct fibre and other access methods will still account for well under 10 percent of global broadband subscribers, though after that date the report predicts that the nature of the broadband market may change fundamentally with the advent of WiMAX and other wireless broadband technologies. The worldwide broadband market will change significantly over the next five years. While the last half decade has seen developed markets account for the lion�s share of broadband net additions, the next five years will see substantial growth in two major Asian markets, China and India, as growth in Western Europe, North America and Asia�s developed markets slow. By virtue of its high population, China will overtake the US for total broadband subscribers in 2008, and by 2010 the country will account for a quarter of all the world�s broadband subscriptions. Despite this, China�s penetration rate will still be less than 10 percent by population. Over the forecast period the source of revenues for operators will substantially switch from providing access to offering services over broadband and the most important of these will be TV, particularly over DSL networks.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without