The number of U.S. video game players has increased 11.4 percent to 76.2 million, up from 67.5 million a year ago, according to a random survey of 1,500 households conducted by Ziff Davis Media. "We're seeing a broadening of the gamer base as gaming goes more mainstream, and simultaneously a heightening of intensity among core gamers," said John Davison, vice president and editorial director of Ziff Davis Media Game Group. The study also found that 24 percent of gamers reduced their TV watching over the last year, watching on average 16 hours per week compared with 18 hours per week in 2004. Console games are increasing their gains over PC games, after topping PC games in popularity for the first time in 2004. Currently, 62.6 million households play console games and 56.6 million play PC games, versus 54.5 million and 52.3 million, respectively, in 2004. In the mobile gaming sector, the survey found that 86 percent of gamers own a cell phone, up from 70 percent a year ago, and that 48 percent play games on their phones.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without