One of the important things about location-based services is that they enable a host of other applications, delivering value greater than the sum of their parts. According to Kenneth Hyers, ABI Research's principal analyst of global wireless operator research, "It's not just a technology in your mobile phone that says 'you are here.' It can also pass that information to many other applications." Do you want a route home? A friend's location, relative to where you are? A location-stamp on that picture you took with your camera phone? LBS enable all these functions. A real-estate appraiser might photograph a house with a GPS-equipped phone, then combine the picture, its subject's GPS coordinates and, if linked to a navigation program, its actual address, and send that information to the office's billing system to identify the party to be invoiced for the service. "Mobile operators don't want to sell 'location technologies' -- that's too esoteric," concludes Hyers. "But they believe that if you tell an end-user, 'call us to check movie times and we'll route you to the theater', consumers will be willing to pay for that service." Is this fantasy or reality? That depends, ironically, on where you live and who your mobile operator is. Nextel has pioneered LBS in the US and maintains the most advanced portfolio. This year Sprint has shown a real interest. Hyers believes that "the combination of Sprint and Nextel could lead to some really interesting synergies where lessons learned on the corporate side at Nextel can be translated to Sprint's good consumer base." Outside the US, KDDI in Japan is successfully rolling out LBS. In South Korea, SK Telecom is pushing LBS strongly, while in Europe, Hutchison is attracting attention with its 3G LBS which Hyers terms "the best in the region."
The personal computing device market continues to demonstrate remarkable resilience despite recent fluctuations. According to the latest worldwide market study by International Data Corporation (IDC), global PC shipments are projected to reach 273 million units in 2025—a modest but significant 3.7 percent increase over the previous year. This growth reflects the market's adaptation to post-pandemic realities and evolving technology needs across the globe. Personal Computing Market Development While COVID-19 initially triggered unprecedented demand for computing devices during the shift to remote work and online education, we now see a more measured growth pattern. IDC has slightly adjusted its projections downward, indicating a market growing steadily rather than explosively. "In light of so many challenges around the world, Japan is a much-needed source of double-digit growth this year. Enterprises there as well as SMBs have been quickly replacing PCs in advance of the Window...