According to Red Herring and ChangeWave Research, "Voice Over Internet Protocol (VoIP) appears to be a popular alternative to traditional home telephone services. But just how quickly are consumers adopting this technology? And which companies are winning and losing share in the VoIP market? During the week of June 28 � July 5, 2005, we surveyed 1,901 ChangeWave Alliance members on their personal experience with VoIP technology and service providers. We note that the ChangeWave Alliance is primarily composed of early technology adopters. Bottom Line: The survey results show home VoIP use surging in both the local and long distance telephone markets. A total of 14 percent of respondents now report they use VoIP at home � double the amount in our September 2004 survey, while another 22 percent say they plan on using it at home within the next year. Importantly, VoIP is no longer considered a supplementary home phone service � half of current VoIP users now report they use it as their primary or only home telephone service. Another positive indicator was found among respondents who report they are likely to change their home long distance providers in the next six months. Within this group, three-in-ten (30 percent) say they plan to switch to Stand Alone VoIP � 9 points more than previously."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without