E-mail, weather and search web sites are the most popular among consumers logging online through their mobile phones, according to a new study by San Francisco-based Telephia. The company said that 4.8 percent of the 191 million U.S. wireless users accessed web email sites in June. Weather related sites (3.9 percent) and search sites (2.9 percent) weren't far behind, followed by sites featuring sports and news and politics. The most popular sites among mobile users included The Weather Channel, Yahoo Mail, MSN Hotmail, Google Search and ESPN. "For people on the go, accessing the Internet through their mobile devices is an extension of their Internet use on their PC," said Kanishka Agarwal, Telephia's vice president of new products. "It is not surprising top mobile Internet categories mirror Internet content categories accessed via a computer."
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without