WCDMA services are penetrating markets more slowly than analysts had first anticipated, according to the latest assessment from ABI Research. The data-centric mobile communications platform looked set to enjoy rapid market success, but according to Lance Wilson, ABI Research's director of wireless research, "We have refined our appraisal of GSM/GPRS/EDGE versus WCDMA. The uptake of WCDMA is not likely to be as rapid as was once thought. It will show good growth, but there is still a lot of life left in GSM." "The rollout of WCDMA will continue," adds Wilson, "but service providers are also upgrading their GSM/GPRS/EDGE networks, so it will take a little longer for WCDMA to become the ubiquitous standard in the GSM family of technologies." Noting that "It's been difficult to gauge the uptake of WCDMA because there are so many factors affecting it," Wilson attributes the slower pace of adoption to issues of greater expense and of a lack of compelling applications. "The services being offered to the customer have not quite caught up with the technology," he says.
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without