Skip to main content

Mindshare Metrics: Google, AOL & MSN

According to Nielsen//NetRatings, with Google and Comcast in discussions with Time Warner about purchasing a minority stake in AOL, the following are some Internet mindshare metrics worth noting.

MSN, Google and AOL ranked as the third through fifth most popular Web brands during September 2005. Were AOL & Google or AOL & MSN to merge, the resulting Web entity would clearly be the No. 1 Website, each comprising an active reach of 72 percent or 79 percent, respectively.

Google and AOL would attract 107 million unique visitors, while MSN and AOL would garner 118 million unique visitors. Clearly, any potential partnership or merger could potentially change the future course of the online advertising business.

Popular posts from this blog

Security IP Market: The Platform Era Arrives

For years, security intellectual property (IP) existed in the semiconductor world as something of an afterthought; bolted on at the tail end of chip design cycles and treated as a compliance checkbox. That era is decisively over. According to the latest market study by ABI Research, the Security IP sector is entering a sharply accelerated growth phase, driven by a shift in how OEMs think about trust, compliance, and embedded protection. The message from the market is unambiguous: integrated, certification-ready security is no longer optional infrastructure; it is a competitive imperative. The explosion of connected devices across industrial, automotive, consumer, and data center environments has expanded attack surfaces. Security IP Market Development Meanwhile, regulatory frameworks worldwide are tightening, demanding demonstrable security assurance rather than self-attested claims. And looming on the horizon is the quantum computing threat, which is already forcing forward-thinking c...
Read more