Skip to main content

Broadcast TV Not Hurt by VOD, So Far

People's love of traditional television does not ebb when they get video-on-demand services in their home. A report found no evidence that using VOD cuts into the time viewers spend watching regular broadcasts. At least, not yet.

The study by Nielsen Media Research and Comcast Corp. was presented at the Cable and Telecommunications Association for Marketing's On-Demand Consortium in New York. During the three-month study of VOD customers in Philadelphia, households that used Comcast's On Demand service watched traditional television for an average of 723 minutes per day.

That works out to 9 percent higher than all digital cable households and 38 percent higher than all cable households.

Popular posts from this blog

Semiconductor Economics Rewritten by AI Demand

Semiconductor forecasts rarely move enough to reshape an enterprise boardroom budget conversation. Omdia's latest worldwide market study findings does exactly that. The research firm has raised its 2026 global semiconductor revenue forecast to 94.1 percent year-over-year growth, an increase driven almost entirely by memory pricing tied to artificial intelligence infrastructure. For technology executives, the number itself matters less than what sits underneath it. Applied-AI demand has now outrun the industry's capacity to produce and package the chips it needs, and Omdia expects that imbalance to persist through early 2027. The Semiconductor Forecast Revision Memory integrated circuits, DRAM and NAND combined, are now projected to account for more than 50 percent of total semiconductor revenue in 2026. That threshold has rarely been crossed in the industry's history. It marks a structural shift in where chip economics get decided. Logic used to set the pace of the industr...
Read more