Skip to main content

Microsoft Global Mobile Messaging Alliances

Dow Jones reports that Microsoft said it has formed global alliances with a raft of mobile-phone operators to drive take-up of messaging over mobile phones, specifically in the enterprise market.

Microsoft has identified advanced mobile-phone operating systems as a key growth driver. Its Windows Mobile software powers smart-phones, high-end handsets with computer-like functionality, and it competes predominantly against Symbian PLC and Linux-based systems.

The market for smart-phones is expected to grow significantly in the coming years as costs come down and consumers become accustomed to using handsets for applications other than voice calls and short messages. Microsoft said that the integration of its Windows Mobile 5.0 push email system with its Exchange and Small Business Server technology will reduce costs for businesses deploying mobile messaging systems because the companies won't need to pay for additional email servers.

Popular posts from this blog

Why Europe's AI Investment Surge is Strategic

When enterprises begin treating AI budget as the line item they protect last when cutting elsewhere, the market has crossed a threshold that analysts rarely name explicitly. That is precisely where Europe now stands. A new forecast from IDC projects European AI spending will reach nearly $470 billion by 2030, expanding at a 35 percent CAGR over the next five years. European enterprises are allocating capital toward AI because the operational returns on cost efficiency, risk mitigation, and resilience are now demonstrable enough to justify sustained budget commitment. The strategic implication is significant: AI has moved from the innovation portfolio into core operational infrastructure. European AI Market Development Generative AI solutions, already embedded across enterprise deployments, are expected to account for more than 55 percent of the total market by the end of the forecast period.  Software is both the largest technology segment, at 54.9 percent of total spending in 2026...