Skip to main content

Microsoft Global Mobile Messaging Alliances

Dow Jones reports that Microsoft said it has formed global alliances with a raft of mobile-phone operators to drive take-up of messaging over mobile phones, specifically in the enterprise market.

Microsoft has identified advanced mobile-phone operating systems as a key growth driver. Its Windows Mobile software powers smart-phones, high-end handsets with computer-like functionality, and it competes predominantly against Symbian PLC and Linux-based systems.

The market for smart-phones is expected to grow significantly in the coming years as costs come down and consumers become accustomed to using handsets for applications other than voice calls and short messages. Microsoft said that the integration of its Windows Mobile 5.0 push email system with its Exchange and Small Business Server technology will reduce costs for businesses deploying mobile messaging systems because the companies won't need to pay for additional email servers.

Popular posts from this blog

Banking as a Service Gains New Momentum

The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without