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PCCW will be First to Offer IPTV Multi-play

TelecomTV reports that PCCW is aiming to boost its credentials as the world's leading next-generation telco, by announcing that it intends to extend its IPTV service through its newly acquired Sunday mobile business to create the world's first "quadruple-play" service offering.

Executive director and group CFO Alex Arena announced the strategy at the keynote speech of the International Engineering Consortium's annual Asia conference, which opened in Hong Kong. In an earlier interview with Communications Day, Arena said that he believed the extension of IPTV to a mobile access medium was a world first.

PCCW is using the conference to showcase its position as the world's most successful IPTV provider, servicing 500,000 households after just two years of operation. It has signed on as the keynote sponsor, at a cost believed to be in excess of a quarter of million dollars, in order to promote its IPTV offering as a global reference for the application.

Arena told Communications Day that PCCW had experimented with video-on-demand services since the 1990s and had accumulated extensive experience in what works and what doesn't. He said that PCCW was now viewed as a global reference site for the technology's deployment and that the firm had already cashed in on this with its systems integration unit Cascade recently deploying an IPTV platform for Bangkok operator True.

The firm's head of strategic market development, Paul Berriman, told Communications Day that some twelve telcos from around the world had sought out PCCW for meetings on its IPTV offerings this week.

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