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The Modern Movie Experience Study

According to the Hollywood Reporter, cinephiles that still enjoy watching the latest release in a dark movie theater amid the crunching of popcorn and the rustling of candy wrappers also are more likely to view their favorite flick at home on DVD or via video-on-demand, evidence that collapsing release windows could damage the entertainment industry.

That was one of the main findings from a study titled "The Modern Movie Experience," conducted by Nielsen Analytics and the Movie Advisory Board, that examined how changing consumer attitudes and digital technologies are affecting boxoffice returns.

It is the first of a series of reports spotlighting the most avid of media users of media platforms and the influence of their behavior on the entertainment industry.

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