Consumers apparently still don't care for mobile TV in the same way that technology vendors do. Moreover, there continues a fragmentation of standards for digital mobile TV broadcasting -- just as we have NTSC, PAL, and SECAM for analog TV -- that appears to be the way of the future, according to In-Stat.
In digital mobile TV broadcasting, several standards are being used, several mainly in one country, and that situation is likely to continue in the future, the high-tech market research firm says.
The In-Stat research covers the worldwide market for mobile TV broadcasting. It provides analysis of mobile TV broadcasting standards and services in several regions. It also contains forecasts of mobile TV broadcast subscribers and viewers, annual average revenue per subscriber (ARPU), and subscriber revenue by region through 2012.
That said, I believe that even the lowered global forecasts are still unrealistically optimistic.
In-Stat market study found the following:
- The most popular mobile TV broadcast services are those that are offered without a subscription, as in Japan and South Korea. However, mobile TV broadcast services are viewed by many as a way to generate revenue, so many of the mobile TV broadcast services will be subscription-based.
- DVB-H is by far the most widely used digital mobile TV broadcast standard, in terms of number of operators having launched services.
- Analog mobile TV broadcast viewers will outpace digital mobile TV broadcast viewers and subscribers in 2009.
- Worldwide mobile TV broadcast subscription revenue will reach $12 billion in 2012.
In digital mobile TV broadcasting, several standards are being used, several mainly in one country, and that situation is likely to continue in the future, the high-tech market research firm says.
The In-Stat research covers the worldwide market for mobile TV broadcasting. It provides analysis of mobile TV broadcasting standards and services in several regions. It also contains forecasts of mobile TV broadcast subscribers and viewers, annual average revenue per subscriber (ARPU), and subscriber revenue by region through 2012.
That said, I believe that even the lowered global forecasts are still unrealistically optimistic.
In-Stat market study found the following:
- The most popular mobile TV broadcast services are those that are offered without a subscription, as in Japan and South Korea. However, mobile TV broadcast services are viewed by many as a way to generate revenue, so many of the mobile TV broadcast services will be subscription-based.
- DVB-H is by far the most widely used digital mobile TV broadcast standard, in terms of number of operators having launched services.
- Analog mobile TV broadcast viewers will outpace digital mobile TV broadcast viewers and subscribers in 2009.
- Worldwide mobile TV broadcast subscription revenue will reach $12 billion in 2012.