Skip to main content

Pay-TV Subscribers Forecast at 1.4 Billion by 2014

Over the last twenty-four months the growth of pay-TV subscriptions has been very unpredictable, with some significant subscriber uptake differences -- depending on the market in question, and the type of services being offered.

Certainly, the reported worldwide economic challenges have negatively impacted much of the video entertainment sector, as consumers actively seek ways to reduce their monthly expenses.

However, the overall global market seems to be improving, as the total number of pay-TV subscribers by year-end 2010 were somewhat greater than year-end 2009 -- by a little over 6 percent, according to the latest market study by In-Stat.

"Nearly every region showed gains or held their own in 2010," said Stephanie Pickering, Industry Analyst at In-Stat. "However, cable providers were impacted, to at least some degree, by a migration to satellite and/or IPTV in virtually every region."

That said, it's very possible that the incumbent Cable pay-TV service providers, in some parts of the world, could introduce new lower-cost IP video offerings -- thereby accepting reduced revenue and profit margins, in recognition of the apparent differences in video entertainment consumer expectations.

In-Stat's latest market study highlights include:

- China has the largest number of pay-TV subscribers with over 160 million.

- The largest regional market of IPTV subscribers is Western Europe with nearly 17.5 million subscribers, of which France has over 10 million, led by Free and Orange.

- Net Servicos de Comunicacao of Brazil is the largest cable operator in the Caribbean and Latin America region.

- AT&T went from the sixth largest Telco TV operator in the world at the end of 2009 to the fourth largest in 2010.

- Total global pay-TV subscribers will approach 1.4 billion by 2014.

Popular posts from this blog

The AI Application Integration Challenge

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...