Skip to main content

Upside for Consumer Networked-Attached Storage

Today there are many ways to create and share digital multimedia content. Beyond the usual digital camera or camcorder format, visual content can easily be authored and edited on notebook PCs, on media tablets and even on smartphones.

Using the latest software or mobile apps, the users of these devices that are equipped with visual capture capabilities are producing HD images and video content that must be stored or archived somewhere.

From a historical context, when the number of web-enabled devices in the home was minimal, consumer networked-attached storage (NAS) offered very little value. Free or low-cost online media storage has become the preferred solution for many.

However, as the number of portable consumer electronics (CE) and computing devices in the home explodes over the next few years, the need and use for in-home network-attached centralized storage will become more practical for one reason: multimedia content access.

According to the latest market study by In-Stat, their research forecasts that this network consisting of multiple computing devices sharing common storage, content access, and digital media sharing will become a key component that drives consumer value.

The increased demand for NAS will push worldwide consumer unit shipment growth to a CAGR of 36 percent from 2010 to 2015.

“The market for consumer NAS has come a long way in the last year. Many vendors have concentrated on simplifying the description of their systems, system setup, and management of their products,” says Norm Bogen, VP of Research at In-Stat.“The end goal for this transformation is for NAS systems to appear less technical and more consumer-friendly.”

In-Stat's latest market study found the following:
  • The combined market shares of the five largest vendors (Buffalo Technology, Apple, Western Digital, Iomega, and NETGEAR) increased to 62.8 percent in total NAS shipments -- including consumer and SMB NAS -- in 2010.
  • Europe will claim over 50 percent of all consumer NAS unit shipments in 2015.
  • The estimated household penetration of consumer NAS in North America will be 4.4 percenet at year-end 2015.
  • Worldwide revenues for consumer NAS were approximately $678.4 million in 2010.

Popular posts from this blog

Banking as a Service Gains New Momentum

The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without