Skip to main content

133.7 Million Americans Now Own a Smartphone

comScore released data about the key trends in the U.S. smartphone industry for the three month average period ending February 2013.

133.7 million people in the U.S. owned smartphones -- 57 percent mobile market penetration -- during the three months ending in February, that's up by 8 percent since November 2012.

Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers -- that's up 3.9 percentage points from November.

Samsung ranked second with 21.3 percent market share -- that's up by 1 percentage point -- followed by HTC with 9.3 percent share, Motorola with 8.4 percent share and LG with 6.8 percent share.

Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent.

BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).


The market study currently includes the following:
  • 8 countries of reporting (U.S., UK, France, Germany, Spain, Italy, Canada, and Japan)
  • 100 monthly data collection cycles dating back to 2004
  • 1,176 surveys fielded
  • 3.124 million total survey respondents

Popular posts from this blog

Banking as a Service Gains New Momentum

The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without
Read more